Google AdWords Training in Dilsukhnagar

What is Google AdWords?

Google Adwords Training in Dilsukhnagar: Search Engine Marketing (SEM) is a paid marketing method that generates traffic to a website. Paid advertising is an essential digital marketing strategy. Each company uses it to improve its brand image and lead generation. This is often called PPC because the advertiser pays the cost of click advertising. In Google Ads, we have the choice of the target audience based on geography, language, website, time and devices based on the advertiser’s strategy. Through our training, you can implement a PPC campaign, a poster campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.

AdWords Training in Dilsukhnagar

About Google Ads Program:-

Google ads will help you advertise on a search engine and a display network (Google Network websites). In this AdWords training, you’ll learn how to analyze business goals, structure the account, the campaign, the ad group, create ads, target search engines, and the display network. keywords and optimize bids to maximize ROI. conversions and reports.

PPC AdWords Training in Dilsukhnagar – Course Syllabus

Introduction to Paid Advertising

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks

Introduction to Google Ads

  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits

Pay Per Click Campaign

  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

AdGroups, Keywords Setup

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

Ad Formats, Guidelines

  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines

Google Ads Auction, Bid

  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies 
  • Auction Insights Tool

Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  • Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation

Campaign Reports

  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report

Display Ads Campaign

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads 
  • Creating a Gmail Ads Campaign

Remarketing Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign

Video Marketing with YouTube

  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis

Shopping Ads Campaign

  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis

Mobile Marketing Campaign 

  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports

Google Ads Tools

  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking

Bing Ads

  • What is Bing Ads
  • Benefits of Bing Ads
  • Creating a Bing Ads Account
  • Types of Campaigns
  • Creating a Campaign
  • Bidding and Budget Settings
  • Location Targeting Options
  • Types of Ads & Extension
  • Conversion Tracking
  • Importing Google Ads Campaign
  • Reporting and Analysis
  • Bing Ads Certification Guidelines

Google Ads Express

  • What is Google Ads Express
  • Why Google Ads Express
  • Benefits of Ads Express
  • Google My Business Account
  • Types of Campaigns
  • Objectives of Campaigns
  • Location Targeting
  • Targeting Options
  • Keyword Targeting & Exclusion
  • Bidding & Budget
  • Ad Formats & Extensions
  • Reports Analysis

PPC AdWords Training in Dilsukhnagar Reviews

iTecMania is the best institute in dilsukhnagar for PPc Adwords. Mahesh sir is the best interactive faculty i have ever found when during my training sessions. Sir covers all the topics of PPc Adwords. He also provides realtime scenarios in class on regular basis so you can be practical at your job place.

Mr.Phani (subbmitted to ppc adwords training in dilsukhnagar )

I am happy to say that i am a student of iTecMania, is the best place to take PPC Adwords training in Dilsukhnagar, under the guidance of Mahesh sir. He teach lot about Subject and other things like The implementation process of our ideas. Every one like mahesh sir way of teaching and way of connecting to the students.

Safia (subbmitted to ppc adwords training in dilsukhnagar )

One of the best institute for ppc adwords training in Dilsukhnagar is the iTecMania. The only person I have seen who is so passionate about ppc AdWords & teaching which is Mr mahesh sir. He changed my way of approach in Adwords. I don’t have enough words for thanking him. Thanks mahesh ji.

Kamal Prakash. (subbmitted to ppc adwords training in dilsukhnagar )

The way Mahesh sir explain the topic is awesome. He is having a very good command on every topic. He has such some amazing approachment I have ever seen. He know the best way to teach the subject. I’d recommend to my friends that to join iTecMania & to anyone who are for SEO & Digital Marketing Training in Dilsukhnagar.

Ahmad (subbmitted to ppc adwords training in dilsukhnagar )

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AdWords Training in Dilsukhnagar
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